Next you implement keyword optimization. Long story short: you use SEO tools, like Google's Keyword Tool and others, to find what are currently highly ranked keyword searches. You write down the top keywords and keyword combinations, and you find related terms that are highly relevant to your audience.
Part of the art of crafting good content for SEO is determining when a search term is much too popular to try to compete for. If you're in the business of selling acai berries, god forbid, and you see that there is a monthly search volume of 2.5 million searches for that term, and a search returns 7 million results, then you're going to have to start with some alternative ways to rank in search results. Maybe you concentrate on 'acai berry research' or 'acai berry benefits'; you'll have to pick search terms not on the straight and narrow. Of course these search terms contain your main product, so they are good choices. The point is that trying to rank high just for 'acai berry' would be an exercise in futility.
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