Watch Couture Fight

Another basic strategy is crafting individual pages to be strong for different keywords or keyword phrases. For example, I did a site recently for an investment firm, and my research showed that 'investment firm' and 'investment advisor' were two of the top searched phrases for that industry. On their site, I made one of their pages very strong for the first phrase and another phrase very strong for the second phrase. I also found several unobtrusive ways to fit their geographic location on the page without making it seem like they were too local.