Ultimate UFC

Once you get to a point of being content with the content (using two heteronyms in a row just an example of the kind of thing you don't want to do), you will edit the copy. If you have done all of this process by yourself up until this point, then you really want to get a second set of eyes on the copy. Even the best writers in the world benefit from having someone else proofread their work. No one is perfect, and having your work checked for clarity and grammatical mistakes reduces the chance that any problems will stand in the way of a potential connection with your audience.